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FRLA Members Can Offer Florida Customers a Discount with the Backyard Card
On March 24th, Florida Governor Charlie Crist will join FRLA, businesses, chambers and associations from across the state to launch Florida’s Backyard Card incentive program to give Floridians another good reason to get out and support their local businesses. The Backyard Card is a powerful marketing tool available to you free of charge. You can tap the benefits of widespread promotion of shopping incentives by a partnership that includes FRLA, statewide business leaders and the State of Florida.
Here’s how it works:
- Participating businesses go online, create a user name and password, submit special values they’ll give consumers who spend locally
- All FRLA members will access the site by going to a unique website (to be posted soon).
- As your representative, we will verify your offer before it is posted to the consumer website at www.FloridaBackyardCard.com
- Consumers across the state will be urged to get a Florida Backyard Card, which will be available online and distributed by Florida Lottery retailers
- The campaign will be heavily promoted across the state by the Florida Lottery as well as print and broadcast media partners
- Consumers access the online searchable database to find the best values in their backyard
- The campaign will continue into the fall. You will be able to use your unique user name and password to manage your account and change your special offers at any time.
This campaign is similar to the highly successful campaign used to drive in-state tourism in the wake of the 9-11 terrorist attacks. This time, ALL Florida businesses can benefit from the statewide “spend at home” campaign. FRLA members can click here to sign up so that you can have a strong presence in your local communities when the Florida Backyard Card campaign kicks off March 24th. Non-members can participated by visiting this link. If you would like to see a demonstration of the registration process, click here to view our online webinar for step-by-step instructions. For more information about the Backyard Economics campaign, or to access downloadable promotional tools to display in your business, visit www.BackyardEconomics.com.
FRLA Endorses Insurance Provider FHM
The Florida Restaurant & Lodging Association offers its endorsement of the FHM Insurance Company (FHM) as the endorsed provider of Worker’s Compensation insurance services to Florida’s hospitality industry. FHM is an insurance company providing coverage, cost containment, fraud prevention, reduction of medical costs, and comprehensive work place safety programs FHM coverage is available through over 300 agents in Florida.